Adidas

A Launch as Iconic as the Shoe Itself

Adidas Mexico’s Superstar Concha wasn’t just another sneaker drop—it was a celebration of culture. Inspired by Mexico’s beloved concha bread, we crafted a visually rich, culturally embedded campaign that merged sneaker culture with tradition, turning a bakery into the ultimate backdrop for storytelling.

Tapping Into Influence at Every Level

We partnered with some of the nation’s biggest influencers and cultural tastemakers. Through exclusive content, viral challenges, and strategic social pushes, the campaign took over platforms—turning the Superstar Concha into a must-have for collectors and trendsetters alike.

Bringing It to Social in a Big Way

Bold visuals, interactive content, and influencer-driven storytelling ignited engagement across Instagram and Adidas Mexico’s digital channels. Real-time audience interaction and viral content amplification turned the campaign from a launch to a full-scale movement.

The Results Speak for Themselves

• 950+ media articles amplifying the campaign’s reach

• 480M earned media impressions, dominating cultural conversations

• 200M organic video views, fueled by influencer engagement

• 320M organic impressions, making it one of Adidas Mexico’s most talked-about launches

This wasn’t just a product release. It was a viral moment that turned culture into currency.