Creative Disruption Across Film, Music, Food, and Fashion
Most brands fight for attention. We made Mailchimp harder to find.
We embedded the brand into culture through film, music, food, and fashion—turning curiosity into engagement and engagement into obsession. No traditional marketing, just a trail of cultural breadcrumbs that let audiences discover Mailchimp on their own terms.
From surreal short films and an original music supergroup to unexpected food and fashion experiments.
We built activations that blurred the line between reality and performance art, turning everyday moments into unexpected brand experiences. From theaters and streaming platforms to fashion runways and convenience store snack aisles, every touchpoint sparked intrigue, conversation, and deep cultural resonance.
Every moment, meticulously orchestrated.
Movie trailers without a movie. A band without a label. A snack that wasn’t supposed to exist. A beauty trend that made zero sense. It all felt organic, but behind the chaos was a meticulously crafted PR and media strategy—turning the result into something people didn’t just see, but a marketing campaign that people wanted to find.
