Deep Fake PR Packages
A PR Stunt That Took Over the Internet
Most brand gifting goes unnoticed (unless you're Poppi 😳). W’s didn’t. Instead of sending forgettable PR boxes, we created over 70 custom deep fake videos, each featuring a hyper-realistic "future self" delivering a message to its recipient.
The Gift That Keeps On Giving
These weren’t polite thank-you notes. Each video was a mini roast, tailored to the recipient, pushing just far enough to spark reactions. The result? Celebs and influencers posting their gifts unprompted, racking up millions of views, and making W’s PR stunt the most viral package of any brand launch…ever.
Making Waves Without Spending a Dollar
We let the stunt’s surprise factor and shareability do the work. The campaign spread across social platforms and media outlets organically, getting W in front of hundreds of millions of people—all without a single dollar spent on promotion.
