Creative Disruption Across Film, Music, Food, and Fashion
Most brands fight for attention. We made Mailchimp harder to find.
Mailchimp hid in plain sight. Instead of traditional ads, the brand appeared through cultural experiments: surreal short films, a one-off music supergroup, oddball snacks, and fashion pieces that didn’t belong on a runway. Each activation looked more like art than marketing, and each one was built to spark curiosity that pulled audiences in on their own terms
From surreal short films and an original music supergroup to unexpected food and fashion experiments.
We built activations that blurred the line between reality and performance art, turning everyday moments into unexpected brand experiences. From theaters and streaming platforms to fashion runways and convenience store snack aisles, every touchpoint sparked intrigue, conversation, and deep cultural resonance.
Every moment, meticulously orchestrated.
Movie trailers without a movie. A band without a label. A snack that wasn’t supposed to exist. A beauty trend that made zero sense. It all felt organic, but behind the chaos was a meticulously crafted PR and media strategy—turning the result into something people didn’t just see, but a marketing campaign that people wanted to find.
