Launching W’s First Walmart End-Cap Display With a Viral In-Store Stunt

For W’s Walmart debut, Jake Paul didn’t just show up—he transformed into a walking, talking W deodorant. What should have been a routine product launch turned into an in-store spectacle, packed with fan interactions, pranks, and pure chaos.

A Costume, A Camera, and a Whole Lot of W

The result? A YouTube video that blended absurdity with authentic fan moments—delivering comedy, chaos, and brand hype in equal measure.

Dressed in the oversized “W Man” suit, Jake roamed the aisles, surprised shoppers, handed out free products, and even led a scooter gang through the parking lot. The mix of ridiculousness and real fan moments created the perfect balance of comedy, chaos, and brand hype.

The Results Speak for Themselves

• 375K+ video views, turning a product launch into a viral event

• Massive organic engagement across Instagram, TikTok, and Twitter

• Increased Walmart visibility, driving fans in-store to find W

• Authentic, high-energy content that cemented W’s disruptive brand voice