Our Process

For a first time client, we tend to meet beforehand to hear about the core aspects of your business, including your goals and aspirations. Our team then goes back to discuss and create several different proposals for your specific needs. We'll typically set up a call and share the proposal as well as answer any questions that might come up through the process.

Here are a few things we've done for clients with a custom paid ad strategy:

• Drove a 3500% increase in web traffic YoY from Social to key landing pages for prospect and lead gen campaigns.

• Tripled yearly social channel investment for four consecutive years, generating over $20M in product sales with 450%+ Gross-ROI.

• Standardized and automated customized in-house reporting using in-house KPI goals to determine gross-ROI of social campaigns with one-click reporting and customized views.

Our Expertise

1. Social Media Advertising

This year, social media advertising spend is projected to surpass 300 billion dollars a year, and over 85% of companies are utilizing paid social in some capacity. Whether it's generating awareness around your brand or services, or driving tangible leads for your sales team to follow-up on in a timely, automated fashion, we've done it.

What We Offer

• Strategy Development

  • Comprehensive audience analysis and segmentation

  • Competitive landscape assessment

  • Goal setting and KPI definition

• Ad Creative & Copywriting

  • Eye-catching ad design tailored to each platform

  • Engaging copy that resonates with your target audience

  • A/B testing for continuous optimization

• Platform Management

  • Expertise across major social platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)

  • Ongoing management and optimization of ad campaigns

  • Budget management and allocation for maximum ROI

• Targeting & Retargeting

  • Advanced targeting techniques to reach your ideal customers

  • Retargeting strategies to re-engage visitors and drive conversions

• Analytics & Reporting

  • In-depth performance tracking and analytics

  • Regular reporting with actionable insights

  • Campaign adjustments based on data-driven results

• Consultation & Support

  • Personalized consultation to align strategies with your business objectives

  • Ongoing support to address any questions or challenges

  
  

2. Search Advertising

Paid search advertising is the most popular digital advertising medium in the world, and is a way for businesses to promote their products or services by placing ads at the top of search engine results, like Google. We work with your team to identify keywords and audiences, and launch your campaigns from start to finish.

What We Offer

• Keyword Research & Strategy

  • In-depth analysis to identify relevant keywords that potential customers are using.

  • Competitive analysis to find gaps and opportunities in the market.

  • Long-tail keyword strategy to capture specific search intents.

• Ad Copywriting & Creative Development

  • Crafting compelling ad copy that captures attention and encourages clicks.

  • Creating multiple variations for A/B testing to find the most effective messaging.

  • Utilizing ad extensions (sitelinks, callouts, structured snippets) to enhance visibility and engagement.

• Campaign Setup & Management

  • Structuring campaigns and ad groups for optimal organization and performance.

  • Setting up tracking and conversion goals to measure success accurately.

  • Continuous management to adjust bids, budgets, and strategies based on performance.

• Targeting & Segmentation

  • Geographic targeting to reach audiences in specific locations.

  • Device targeting to optimize ads for desktop, mobile, or tablet users.

  • Audience segmentation to tailor ads based on demographics, interests, and behaviors.

• Budget Management & Bid Strategy

  • Establishing budgets that align with client goals while maximizing ROI.

  • Implementing bidding strategies (manual, automated, target CPA, etc.) to optimize ad spend.

  • Regularly reviewing and adjusting budgets based on performance and market conditions.

• Landing Page Optimization

  • Collaborating with clients to create or optimize landing pages for better conversion rates.

  • Ensuring that landing pages are relevant to ad copy and keywords.

  • Conducting A/B tests on landing pages to improve user experience and effectiveness.

• Analytics & Reporting

  • Setting up comprehensive tracking using tools like Google Analytics and conversion tracking.

  • Providing regular performance reports with insights on clicks, conversions, and ROI.

  • Making data-driven recommendations for ongoing campaign improvements.

• Retargeting Campaigns

  • Developing strategies to re-engage users who have previously visited the client’s website.

  • Creating tailored ads for different audience segments based on their past interactions.

• Competitor Analysis

  • Monitoring competitor ads and strategies to identify best practices and areas for differentiation.

  • Adjusting campaigns based on competitor insights to stay competitive.

• Ongoing Testing & Optimization

  • Implementing a cycle of continuous improvement through regular testing and optimization.

  • Using data to refine keyword targeting, ad copy, and overall strategy.